Short Summary:
In this episode of the Business Coaching Secrets, Karl Bryan shares valuable insights and strategies for maximizing productivity and achieving business success. He emphasizes the importance of having a macro framework that divides time effectively between future thinking, team support, and problem-solving. On a micro level, Karl suggests practical techniques like creating to-do lists, reviewing progress on a weekly basis, and addressing distractions and anxieties that hinder productivity. He also highlights the significance of revenue-generating activities and the need to adapt strategies as the business grows. The conversation further delves into the power of language patterns, self-awareness, and the value of having people who can identify and challenge our patterns. Overall, Karl’s advice revolves around optimizing time management, staying focused on revenue generation, and continually improving communication skills to inspire others and attract clients.
If you’re interested in becoming a high-paid coach and consultant, contact us today at Focused.com and learn more about this exciting opportunity.
Also check out the podcast on Spotify to hear it for yourself!
Long Summary:
In this episode of the Business Coaching Secrets, Karl Bryan talks about how he follows a macro framework where 50% of his time is dedicated to thinking about the future and anticipating trends, 25% is spent working with his team to motivate and support them, and another 25% is allocated to short-term problem-solving. While he acknowledges that his framework is not perfect, he believes that having a macro framework is essential for effectiveness. On a micro level, Karl suggests that creating a detailed to-do list for the following day before going to bed can alleviate anxiety and improve sleep quality. He recommends reviewing the week on Mondays, making strategic adjustments, and assessing performance on Fridays. Overall, Karl’s approach involves a day-by-day focus complemented by a week-by-week perspective to stay organized and optimize productivity.
Also, the framework mentioned in the conversation suggests that if someone is making less than a million dollars in their business, 80% of their time should be focused on revenue-generating activities. This includes getting clients, keeping clients, and other related tasks, with the majority of the focus on getting clients. However, he acknowledges that the approach may need to be adjusted based on individual circumstances. As the business grows closer to the million-dollar mark, the emphasis may shift, but revenue generation remains crucial. The conversation also touches on the importance of understanding revenue-generating activities, protecting peace of mind, and addressing anxiety and kryptonite to maintain productivity.
In the same conversation, Karl and RodeDog also mentions a Facebook post of a mutual friend who has switched allegiance from the Patriots to the Vikings for the remainder of the season. The discussion then shifts to the topic of overcoming distractions and mundane tasks that hinder progress towards achieving significant goals. Karl suggests that in order to move forward, one must let go of things that weigh them down, such as anxiety or lack of confidence. They emphasize the importance of defining specific ways to help a target audience and staying motivated by focusing on providing value in a unique way. This topic concludes with the idea that leaders inspire others and that upgrading one’s language and communication style can have a profound impact on attracting clients and achieving success.
Finally, Karl Bryan and RodeDog discusses the importance of language patterns and self-awareness. They emphasize the need to upgrade the language and words we use, while also staying authentic and true to ourselves. RodeDog mentions the power of having people around us who can point out our patterns and language choices. Karl suggests an exercise where individuals log their activities for a period of time, focusing on identifying patterns behind their behaviors. By doing so, they can gain valuable insights and make better decisions based on the data collected. Karl compares this process to machine learning, where the more data is available, the better decisions can be made.
In conclusion, in this episode of the Business Coaching Secrets, Karl Bryan shares valuable insights and strategies for maximizing productivity and achieving business success. He emphasizes the importance of having a macro framework that divides time effectively between future thinking, team support, and problem-solving. On a micro level, Karl suggests practical techniques like creating to-do lists, reviewing progress on a weekly basis, and addressing distractions and anxieties that hinder productivity. He also highlights the significance of revenue-generating activities and the need to adapt strategies as the business grows. The conversation further delves into the power of language patterns, self-awareness, and the value of having people who can identify and challenge our patterns. Overall, Karl’s advice revolves around optimizing time management, staying focused on revenue generation, and continually improving communication skills to inspire others and attract clients.
If you’re interested in becoming a high-paid coach and consultant, contact us today at Focused.com and learn more about this exciting opportunity.
Also check out the podcast on Spotify to hear it for yourself!
Transcription:
[00:00:01.960] – Intro
Welcome to Business Coaching Secrets with Karl Bryan. If you want to attract new high end coaching clients, fill live events, and build a widely profitable coaching practice where business owners pay, stay, and refer. You’ve come to the right place. In this podcast, Karl provides his keys to the kingdom for finding and signing high paying clients and building the coaching business of your dreams. Here we go.
[00:00:39.970] – RodeDog
Ladies and gentlemen, boys and girls, coaches around the world, welcome to another episode of Business Coaching Secrets. It’s your boy, the Rode dog with none other than the man, the myth, the legend, the doctor of business coaching, Karl Bryan.
[00:00:58.800] – Karl Bryan
Shoots, how’s it going? I was waiting for… I wouldn’t know where you’re going there, shoots, but here we go.
[00:01:05.120] – RodeDog
It’s magic because honestly, sometimes I don’t even know where I’m going. It’s like going shopping with my wife. You never know where you’re going to end up. It’s always a mystery, bud. So there you go.
[00:01:17.770] – Karl Bryan
Understand that dynamic.
[00:01:20.160] – RodeDog
In that vein, this is actually a perfect pivot. I appreciate the set up. It’s almost as if it was planned, but you and I both know we are not that organized. When it comes to being organized, because a lot of people are going to obviously… There’s always the quarterly and the annual plans. But if you watered that down on a week by week basis, how do you structure your week? And then do you have a strategic plan and framework? And then I’m going to tag on one of my own questions there. When do you do it? Do you do it on Fridays, Sundays, or Monday morning?
[00:02:04.310] – Karl Bryan
Nice. Okay. So question is, do I get a structure for the week? And is it a strategic plan? And then you bolted on when do I create that strategic plan?
[00:02:19.730] – RodeDog
You know how some people like to just wrap up the week by just being ready. And that way they can relax. Some people love doing it on Sunday, so they’re geared up for the next morning, and other people leave it to Monday morning. So how do you do all that? What’s your framework? What’s your strategy? What’s your structure?
[00:02:38.000] – Karl Bryan
Got you. Okay. I might just go a bit macro before we go micro. 50 % of my week is going to be spent 12 when I calendarize it. We do that with different colors and all that thing. So 50 % of my week is 12 to 24 months ahead. So I’m thinking of what’s coming, looking for trends, and just we’ve got 30 plus staff and just thinking of what that might look like. 25 % of my week is working with my team. These are people that we have that are building teams of coaches underneath them and then also management. I put them in the same basket. 25 % of my team is helping them and I’m helping them problem solve and hoping like.. My goal is to motivate them. I know you’d have to ask them if I’m doing a good job of that. But the goal is to motivate them and paint a bit of a picture. This is where we’re going and help them solve problems if they feel they’re not alone and will and truly have a team behind them. Then 25 % of my week would be dealing with, what do I call it?
[00:03:40.830] – Karl Bryan
Just short term. This is the stuff you just… Short term problem solving, let’s call it. 50 % thinking 12 to 24 months ahead, 25 % motivating and working with my team, and then 25 % allocated towards got to meet at meetings and all that stuff. It’s not perfect by any stretch of imagination, but that’s the framework that I use and I think that everybody should have it. Again, not perfect, frankly, not even close, but if I get on my calendar right now, you’d see it. To anybody listening, do you have a macro framework? Are you going to create one? I think that would be a good idea. I just think people will be, Well, you’ve experienced this RodeDog. You just become 100 times more effective when you’ve got that. So that’s the macro. And then the micro, I think as far as following this, I really think that ideally Sunday night, I think every night everybody should be going through and thinking about.. If somebody can’t sleep, I can tell you that very common, if they create a to do list, and the more defined and the better that to do list is for the following day, you’ll often find that they fall asleep and sleep like a baby.
[00:04:59.750] – Karl Bryan
It’s the anxiety, it’s the anxiousness that keeps people awake. And of course, diet and exercise, we can bring that into it. But let’s not go there. I’ll tell you that the average business owner can’t sleep, created to do list and be very very clear on what you’re going to do the following day. I think you’re going to find that they will sleep at a higher level. More important than that, well, as important as that is that the next day they’re going to be significantly more effective. So Rode dog, I think the obvious thing is on Monday, having a look at my week and making a bit of a game. This is micro. On Monday, having a look at my week and going, Okay, what’s to come? Do I have my percentages right? How many meetings do I have? How many spaces do I have for emergencies and for problems that do need to be solved on a short term basis? I don’t want too many of those, but I do need to have a few because it happens. You’d be crazy to think that Elon Musk doesn’t have, or Jeff Bezos, or Steve Jobs back in the day, that they didn’t have things that they needed to handle on a day by day, in some cases, hour by hour, but let’s just say day by day, week by week basis.
[00:06:05.210] – Karl Bryan
So on Monday, having a look at my calendar on Friday, looking back on how I did and assessing, taking some notes and then thinking about strategically how I can make the following week better. And then every single night, I think assessing what’s to come the following day and before the day starts, having a look at my calendar, preparing. So the answer to your question, I think, is it’s a day by day thing and complemented by week by week. As in Sunday night, Monday morning, ready to rock and roll. And then Friday, how did I do? That answer your question, RodeDog?How did I do? Does that make sense?
[00:06:44.490] – RodeDog
Yeah, I would say, tell me what you think of this, because this is the framework that I was taught years ago and I was reminded of it on a coaching call I was on on Thursday. And that is, if you’re making less than a million bucks inside of your business, 80 % of your time, if you are your boss, the solopreneur, the CEO, if you’re making less than a million bucks, 80 % of your time needs to be focused on revenue generating activities. And then it’s down to three chunks, getting clients, keeping clients, and everything else, knowing that the bucket of getting clients is probably 80 % of your focus. Would you agree with that for anyone doing less than a mil?
[00:07:25.370] – Karl Bryan
So little red arrow, you are here. If this guy.. you know on the pre show, we open somebody up, he’s semi retired, he’s a pastor, he’s kind of.. you know what I mean? He’s not interested in making a million bucks a year. So I think the road map for him is going to be slightly adjusted. I would also dare say, RodeDog, that little red arrow you are here is the airplane on the tarmac. Is it in launch or is it at 10,000 feet? Because, again, they could be at $500,000 and just getting going, and then they could be at $500,000 and be three to four years into it. So I don’t disagree. But the closer the guy got to a million bucks, I would hope that, again, he wouldn’t be doing the lead generation activity. He’d be farming that out. But certainly a good percentage of his time should be spent in revenue generating activities if his goal is to grow to seven figures and then surpass. So yeah, I would agree with that. The only caveat is little red arrow you are here. And then what do they want? But a company that’s looking to grow and they’re at 500 grand, isn’t then the plan is to get the five million.
[00:08:38.080] – Karl Bryan
Well, they need to have a very clear defined road map to drive business, most definitely.
[00:08:46.910] – RodeDog
Do you think most people have a clue at what revenue generating activities actually are and actually tracking those?
[00:08:55.410] – Karl Bryan
I do not. I would say that it is horrifically mismanaged is what I would say. Yes. But I also think that really, really need once they really define the problem and go… RodeDog, I think what you just said, their problem isn’t lead generation. Their problem is they don’t even know what lead generation is for them.
[00:09:19.380] – RodeDog
Well, that’s just it. You can have, let’s say you’re doing four different things to generate leads and appointments and whatever. Do you know which one is the best for you? And then altering that and making sure that you spend more time doing that. You know what I mean? It’s always fascinating to me because I’m a numbers guy and I like to analyze things almost to death at times. But I just think that’s a super important metric as well. But that being said, I’m going to go to a very dangerous rabbit hole ish question because somebody had asked, ask Karl what business/coaching things that he’s thinking about? I’m like, I don’t know if I want to ask that question because I don’t know where we’re going to go with it. We could be here for the next three hours.
[00:10:13.620] – RodeDog
But you know as they say, it’s time to get uncomfortable. So here we go, shoots. This is your big moment. What’s on your mind these days when it comes to business and coaching?
[00:10:24.030] – Karl Bryan
Kind of like the question, to be honest with you. It’s good. But I know we have done this and then I can’t remember one time you asked me something similar. And then they’re like, Yeah, that’s a wrap. We’ve gone over time. It’s over. I don’t know, shoots, peace of mind. I just think my personal peace of mind is priceless. I know as I’m saying that people are listening and like, Yeah, as if mine’s not. But I don’t know. A minute ago, it’s like you clearly define the problem as in lead generation is not your problem. Your problem is you don’t even have a game plan around lead generation. You don’t even you don’t have a metric to be able to track. So once you define the question properly, define the problem properly, the answer and the solution becomes obvious. Peace of mind is this price list that is absolutely one wrong conversation can derail productivity for weeks. So emotional, and that’s not as well for me. I’ve absolutely been guilty of that. I don’t know that I’ve been guilty of that anytime recently, but emotionally, I just like to protect myself nowadays. I’m really working to not let things bother me.
[00:11:35.350] – Karl Bryan
Anxiety is like a rocking chair. It’ll give you something to do, but it’s not going to get you anywhere. And by the way, anxiety, for anybody listening, that anxiety is something that they suffer from or people around them. I dare say that a huge percentage of the population suffer from anxiety. The foundation of anxiety is feeling unsafe. I personally think that’s powerful. Because I think by understanding the root of emotion… And this is you. This is your coaching client. If they’re feeling anxiety, understanding that it’s not their to do list. It’s feeling unsafe. And then feeling unsafe from what? Their marriage, from relationship with their kid. And maybe that’s not our kids, and that’s not going the way that they want it to go, worried about their kids, and then their kids becoming unsafe themselves, which would make them feel… You know what I mean? Understanding that the foundation of anxiety is feeling unsafe. I just think that the power of that is insane. I think it’s pretty profound. People living in fear respond with anger. I said in a YouTube video recently that judgment is shallow and then empathy is deep. My recommendation is to work hard to go deep and be empathetic.
[00:13:00.310] – Karl Bryan
I think that when you do that, my opinion and what I have experienced is that by going deep and then going to understand the problem and being empathetic as opposed to being judgmental, it stopped me in my tracks because then there would be no reason to go deep and down a rabbit hole and have some uncomfortable conversation thing. Then which would turn into something that could potentially derail you for a period of time. There’s no need. You just be highly empathetic. Think of like, you’ve got a bouncer at a bar. What’s his job? His job is not to beat people up and throw people out. His job is to talk to people. That’s the job of a really good bouncer is to stop confrontation, not create confrontation. So I don’t know. So just think about that. But peace of mind, I think is absolutely just something to protect. And for those listening, I think that the wrong conversation can derail your productivity for a long period of time. That is worth protecting. I don’t think people are looking at it quite that way, RodeDog. I think that might be more motivational than protecting peace of mind, if you know what I mean.
[00:14:12.560] – Karl Bryan
You never know what someone else is going through. Be kind. There’s that meme out there. I can’t remember what it is, but you don’t know what someone else is going through. And everybody’s going through something, that’s for damn sure. Ultimately stress, RodeDog, is taking something small and making it big. So you start arguing with an idiot, what are you going to do? You’re going to create too. So I don’t know. So my peace of mind, that’s just something RodeDog, that I might provide some value. Something else I was thinking is, I have been thinking, remaining calm when feeling disrespected is like a superpower. My personal kryptonite is disrespect. When I feel disrespected, I think I had this inherited from my father. I’m positive. But you know what I mean? I get disrespected, that is when I’ll see red and I will start saying things and doing things and acting in a way and sending an email and maybe a text that will disrupt my peace of mind. So by knowing that and defining it clearly for me, it’s like, hang on a minute, am I pissed off or do I feel like somebody’s disrespecting me?
[00:15:20.310] – Karl Bryan
And then I go to it and I go empathetic as opposed to judgmental. And I think it’s super… You know what I mean? It just stops things in the tracks. And again, protects my peace of mind. Protecting your coaching client’s peace of mind by understanding these things. And believe me, I would dare say that they just don’t. What is their kryptonite? What is your kryptonite? Like, RodeDog, what’s your kryptonite? Somebody listening, what’s your kryptonite? And I think it’s really powerful to get on top of it. And by understanding it, I think that can save you a lot. So that’s something that I’m thinking about. There’s three things people need to be truly happy. You notice that? It’s someone to love. I might make a meal of this. It’s someone to love, it’s something to do, and then it’s something to be hopeful for, something to hope for. Help your clients do those three things. Again, find someone to love, something to do, something to hope for. Every person, friend, family member, they could use some help with that. By the way, this brings me back to an email that I sent out ages ago, but again, had a really positive response.
[00:16:38.700] – Karl Bryan
But it’s like there’s three magical bits of information trapped inside anybody that you could bring out. It came from a conversation. I met a guy, he just seemed like a really cool, really together guy. We sat there and we started chatting. Again, if I’m going to chat to somebody, I’d rather go deep than shallow, just my nature. I don’t know. I want to get to know this guy. He’s a really cool guy. We hit it off. We were talking for ages. We were at an all inclusive resort dealio. The wives were doing their thing. We’re just sitting there. But it was like, turns out the guy had cancer, an incurable cancer. And to say that it had a profound effect on me, I actually wrote about it. The next few days in my emails, I actually wrote about it. So it’s right there. But one of the things that I said is that everybody, if I didn’t go deep with that individual and I just had a fleeting conversation and talked to the guy beside him and then came back to that guy and then somebody else, which, by the way, would be totally fine.
[00:17:40.340] – Karl Bryan
But I like to go deep. I like to talk to people. You know what I mean? And ofcourse, dynamics understood that in some situations that’s not always going to be the case for me and probably for you. But more to the point, RodeDog, what I’m trying to say is everybody you know, they’re afraid of something, they love something, and they’ve lost something. And that is like the billionaire that is Elon Musk, that is Jeff Bezos, that is Tony Robbins, that is RodeDog, that is me, that is you. They’re afraid of something, they love something, and they’ve lost something. If you can speak to somebody with that as a framework, and I don’t know, cheesy, maybe, I don’t know. But if you were to like, What’s this guy afraid of? What does this guy really love? And then what is this? What is.. This guy particularly lost his health, by the way right? And he.. but unbelievable guy. We’re still on Facebook. I still.. Very inspirational guy. But I don’t know. I think that there’s power in that and understanding that. So your coaching client, rather than talking to them about upsell, downsell, crosssell.
[00:18:49.020] – Karl Bryan
Everybody’s been to McDonald’s. And then what do they say? Do you want fries with that? Do you want a happy meal with that? Do you want a happy meal? Do you want me to turn that into a meal? And do you want a happy meal for the kids? The McDonald’s formula is right there. But right next door is a small burger joint that doesn’t have the franchise. You walk in there, order a burger, order a Coke, and then watch what the guy who owns the place is serving you, his wife is serving you, and what don’t they ask? Do you want fries with that? My question is, they’ve heard it, they’ve seen it. Why don’t they do it? And they’re afraid of something, they love something, they lost something. They’re afraid of something. And that’s like it not working and not being able to train the staff. And if the 16 year old daughter is working the till and they say, you got to say, do you want fries with that? She doesn’t do it now. They got a reprimand her now. They have this icy relationship between daughter and dad. And then she’s going to quit and he’s afraid of that because now he’s got to bring somebody else in and he can’t trust that person and there’s a lot of cash going in and out of the till.
[00:19:58.390] – Karl Bryan
Just understanding why is it that he’s not doing that will be significantly more powerful than telling him, Hey, you should say, do you want fries with that? So question is, for anybody listening, what are you afraid of? What do you love? And then what have you lost? Maybe, you know what I mean, go a little bit deeper. What I’m trying to say here, have a conversation with yourself and it’s like, how is that affecting your day to day life? How is that affecting your business? And in my opinion, that’s a very powerful exercise. And it might help you with protecting what it is that you want to protect and that’s your productivity, your efficiency. Like playing on social media. Getting offended by something posted on social media is like choosing to step in dog crap as opposed to walking around it. And see very smart people doing that on social media and spending an enormous amount of time there. It’s just crazy. And I also think just RodeDog, accept that life is hard. Remember, God provides food for the birds, but he doesn’t throw the worms into the nest. You got to go get yours.
[00:21:11.990] – Karl Bryan
You’d be the smartest guy, the most successful business owner. You could have a Harvard degree, but if you want to go make a million dollars a year as a business coach, I’m going to tell you that the road map is there. RodeDog and I effectively have laid it out multiple times. Lord knows how many times we’ve just laid it out step by step, exactly what you got to do with the podcast. Obviously with Focused.com, we’ve got the software, we got the road map, we’ve got the tracks that you follow. But it’s right there. But the question is, why don’t you do it? You know what I mean? Your past does not… You know what I mean? Just because you have a Harvard degree doesn’t mean that people are just going to automatically find you and sign up for your business coaching. You got to go get yours. I don’t know, RodeDog, that’s some things I’m thinking about. I guess how I got there, just peace of mind is absolutely priceless. I’m thinking of ways that I can protect that bad. I don’t know that that’s necessarily the best answer because there’s other business coaches looking to generate leads and they’re trying to form a joint venture with the accountant and they’re trying to fill their live event.
[00:22:20.510] – Karl Bryan
I totally get that. But we’ve talked about that so many times in the past. It’s literally there as a step by step road map. I think that if you’re going to fill your local live event with 10 people if you’re really calm and you’re not letting anxiety get the best of you and you’re just operating from a place of calm, I think it’s going to be easier to go get yours. It’s going to be easier for you to follow the road map. I don’t know, RodeDog, how did I do, how do you think? Anything to add, subtract, comment?
[00:22:52.060] – RodeDog
Yeah, no, good. Interesting. Peace of mind is definitely not where I thought you would end up going. I’m surprised that it didn’t go to Tom Brady as an example. That’s shocking. But here we are. Here we are. Hey..
[00:23:07.920] – Karl Bryan
Tom Brady. Great legend. Now single.
[00:23:11.720] – RodeDog
I’m not even touching that. I’m not even going to go there as much as I want to right now. I’m just going to leave that one alone. By the way…
[00:23:22.960] – Karl Bryan
Think about it. Could you imagine the girls that are throwing themselves at this guy? My gosh. Seriously, you’re Tom Brady shoots. Life is different.
[00:23:35.800] – RodeDog
Listen bud I’m not going to lie, I look at him lately, he just looks unhealthy. He just looks toothy. It’s unbelievable. That’s just super weird to me. But anyways, there’s so many weird things going on. I’m not sure if you saw the… Speaking of social media, the Facebook post, a certain mutual friend of ours has given up his allegiance to the Patriots for the remainder of the season, is now cheering for the Vikings. Have you seen this?
[00:24:07.320] – Karl Bryan
I saw that. I did see that.
[00:24:09.180] – RodeDog
Because the funny thing is, if anybody else would have posted something like that, he would have been all over it. It would have been absolutely hilarious to see. But yeah, anyways, I love it. Just, hey, man, there you go. It’s speaking of distractions, which leads me to the next question, how do you stop mundane tasks from halting progress, from stopping you from achieving big goals and help coaching clients do the same? That’s not even a mundane task. That’s just a flat out distraction. But sometimes we have these silly little tasks that just keep us stuck. Wouldn’t you agree? What tips and advice do you have around that?
[00:24:54.110] – Karl Bryan
Okay, sorry. I just want to make sure I understand the question. How do we stop the silly tasks from halting forward progress and big goals? Is that it shoots?
[00:25:02.860] – RodeDog
Yes, and achieving those goals. Then at the same time, how can I then… Well, I guess if I can apply to myself, then I can apply to my coaching clients. But is there any other level when it comes to… It’s one thing to implement things to yourself, as you know. But then do I need to alter that strategy then to apply to coaching that to my clients as well?
[00:25:23.050] – Karl Bryan
Nice. If you want to fly, you got to let things go that weigh you down. So then the question is, what things are weighing you down? Maybe that peace of mind thing might be like as anxiety. You wonder why? I always say if you introduce me to a business coach with a lack of leads, I’ll introduce you to a business coach with a lack of confidence. So the homework for that coach, I always say, Okay, tonight what I want you to do is pick a niche, butcher, baker, candlestick maker, and then write down 50 ways that you are going to help that specific business owner. And they go, Again, I don’t want you to go macro and put goal setting in time management. I want you to define exactly, do you want fries with that? What is their equivalent of the fries? You’re going to package, you’re going to create the happy meal. What does the starter kit look like in that industry? Help them define it. And again, with an individual, let’s just say you’re going to a roofer, you’re going to a lawyer, the road map that you put down is not going to be perfect for each one of them, not even close.
[00:26:25.910] – Karl Bryan
But a lot of it, at least 10 of the 50, if not 25 to 40 of the 50 are going to be relevant for that individual. What’s going to happen? You are going to be so motivated to talk to a lawyer, to talk to a roofer, to talk to a business owner, the landscaper that you put down 50 ways to help them. You’re not going to be able to contain yourself. So magically, you will find yourself in front of a roofer, and you imagine how much more confident you’re going to be. So the anxiety of generating leads is weighing you down. You got to let that go. How? By going, Okay, I’m going to go and let… I’m going to forget generating leads because that’s just stressing me out. What I’m going to do is go build that list that Karl just talked about. And then it’s also like Eagles don’t flock. That’s Ross Perot 101. I love Ross Perot. May you rest in peace. But stop being afraid of being outnumbered. Remember, eagles fly alone and then pigeons are flocking. So again, don’t just play follow… Why do realtors fail? Because they play follow the leader.
[00:27:27.960] – Karl Bryan
They just do exactly what everybody else is doing. And in many cases, they literally, their best friend is a realtor. Their brother is a realtor, their wife is a realtor, their boss who they hang out with is a realtor. Their secretary is a secretary in a real estate firm. It’s really easy to understand how they would play follow the leader. But the opinion of a 1,000 people has no value if they don’t know what the hell they’re talking about. And that’s not to say that the realtors, that the industry as a whole doesn’t know what it’s talking about. But I know that if I became a realtor, I wouldn’t be going… Let’s just say in a particular city, the average house is worth $500,000. Well, I guarantee I wouldn’t be selling $500,000 homes and just throwing myself into the mud. What I do is I’d go to the affluent neighborhood, I would find the four million dollar houses. I would start promoting those. I would start selling to those. I would start promoting to the $500,000 houses that I’m selling the four million dollar house down the road, and I’m probably not going to be able to look after them.
[00:28:31.130] – Karl Bryan
But I might provide them a bit of a 15 minute call. You will all of a sudden have those people begging you to become their realtor. And then, of course, do you become a realtor to them? The answer is maybe. Depends on what the market looks like. It depends on what your action looks like in the four million dollar houses. And if anybody is willing to list with you. And don’t think that that’s going to happen overnight. But again, you got to go macro before you can go micro. But I would tell you this, that if I became a realtor, which I would not do for any amount of money because it is a promotion, not a business that’s defined by recurring revenue. There is no recurring revenue effectively in being a realtor, so therefore it’s a bad business. But everybody loves it. They hear about real estate, they’re like, Oh, my gosh. It’s my calling. They’re all like, Everybody loves real estate. So it’s also too sexy, and that’s a bad thing. So when I say sexy, it’s really attractive to the average person, which means just imagine, just look around you and think of how many people you know that either became Realtors or Realtors or are talking about it.
[00:29:38.030] – Karl Bryan
It’ll be a gross number. Want to stay away from that. So anyways, I would try that if I’m going to go into real estate, which I wouldn’t. But again, because I would look for a business with recurring revenue, but I would absolutely demand that I stood out. So I would not… Eagles don’t flock. I would not be a pigeon in that situation. What I was talking about.. I’m going to become a realtor, which I’m not, if I said that enough. But I would want to be a leader. When a leader starts talking, the followers feel a little bit intimidated. The snake oil salesman type, I don’t know, is that fair? But the snakey types, they feel threatened. But the next leaders feel inspired. Think about that. Again, when a leader starts talking, the next leaders, the people that are going to be magnetized to you, that are going to be attracted to you, they feel inspired. And then I would challenge you, like, I literally saw a meme just this morning, and I can’t remember what it was, but it was like, the language, you got to upgrade your language. This is almost embarrassing. So I got this new thing, which I have these new things that I get.
[00:30:52.580] – Karl Bryan
My nine year old daughter and my wife. But I’m like, so I wake up in the morning and I’m like, today is going to be the most powerful day of my life. I say it and I use the fist motion. And you can imagine if you’re nine years old and this is your dad, you’re like, Oh, my gosh. But it’s all part of… I just think that that’s what a great thing to say every morning. In fact, I think I heard Hormozi say that on a podcast that I was like, That’s really good. I’m going to try it. So doing it, look, I’ve only done it for very short period of time. I got absolutely no results from it, apart from a daughter who’s like, Oh, my God, Dad, please stop. Please stop. But I do believe in this, and that is why I get it, in that upgrading your language, upgrading the words that you use, the language that you use, the three and four solvable words may or may not fall into that. But certainly the quality of the words, as in positive over negative, I think they can have a really big impact.
[00:31:51.890] – Karl Bryan
Look, the most famous speech of all time. The most famous speech of all time. What were the four words? And if you’re listening to this, I know that you know what they are, or there’s a really good chance. And if you don’t, you probably should. But I have a dream. Martin Luther King. He didn’t start the speech with, I have a game plan. I have a step by step plan. I have a dream. And then I would challenge you, people buy the leader before they buy the vision. So you got to be the leader that they buy into. Because I can tell you that the world is built… What am I trying to say? The pathway, the future looks like the leaders. There are certain leaders that will drive us with their words and their inspiration, a way that they talk and act and that we can see their actions. Think of it like at the school. There are certain people at my daughter’s school that are always putting their hand up and always donating their time, etc. Just one night, two nights, three nights, no big deal. When you see it consistently, consistently, consistently, their words, their actions, they tend to be…
[00:33:12.700] – Karl Bryan
They’re just automatically become a little bit of a leader. That’s really really cool. So the people that can articulate that vision in a powerful way will lead us towards the future we’ll look like. I’m talking my mind’s going to blockchain. My mind’s going to blockchain. My mind’s going to crypto. My mind’s going to artificial intelligence, augmented reality, etc. Some people will guide us towards that. It’ll be the way they talk. Okay, what am I saying? Look, I don’t want to get all Martin Luther King on everybody, but when you walk into the joint venture partner’s office or your client’s office, or you get them on the phone, or a referral goes on the phone, or your friend refers you to somebody and you get them on the phone, what do you sound like? What are the words that you’re using? How aspirational, how inspirational are you with what you say? And then what I’m trying to say, RodeDog, is maybe saying I have a step by step plan might not be as powerful, or I guarantee won’t be as powerful as saying I have a dream. And then what is that dream? Again, I’m going to raise the consciousness of local business owners and eradicate business failure within three years.
[00:34:31.560] – Karl Bryan
Is that a goal that you’re going to achieve? Probably not. But I’ll tell you, world peace ain’t happening either. People are shooting for it. There’s a lot of other things that aren’t going to be happening and people are shooting for it. And if you shoot for the moon, you end up in the stars, you’re looking pretty good. I question you, how aspirational, how much of a leader do you sound like when you walk into the joint venture’s office? Because remember, when a leader starts talking, the next leaders feel inspired. Maybe your accountant that you’re speaking to, he doesn’t feel like a leader, but he really wants somebody to follow. He wants to really get behind something, and that person could be you. But then be careful. You want to be a leader of leaders, not a leader of needers. That’s an old cliché you probably heard. But I think real power. And then my question is how involved… Maybe the accountant is going to jump on board and he’s going to want to be guided by you. But then my question is, are you going to be able to help that accountant? Are you going to be guiding him to become more aspirational, more inspirational to his clients?
[00:35:39.710] – Karl Bryan
And then they’re going to say, Hey, I’m looking to take my business to the next level. I am taking my business to the next level. Well, guess where they’re going to end up? And that’s with you. I don’t know. Just the business coaching leaders of the group, the ones that are going to show other people the way. And this comes from a place of I rail against the influencers time and time again. And it’s multiple streams of income, and it’s passive income, and it’s the four hour work week, and never work again, and make all this money, and you’re going to do this, do that. You know what I mean? It’s greatness comes with responsibility. The price of greatness is exactly that. It’s responsibility. And I think that there’s a lot of folks that I wouldn’t call great by any stretch of imagination, but they’ve got your eyeballs, they’ve got your attention, and then they’re shooting stuff out that is like, it’s really sexy and passive income sounds great. And the four hour work week sounds great. And systems will set you free. That sounds system stifle creativity. Systems don’t set you free. And of course, you need systems.
[00:36:45.290] – Karl Bryan
It’s a 101. But I tell you, you systematize your business too much, really professional 16 year olds will follow the systems. But a professional 45 year old with a degree from Harvard is not going to want to be systematized to death. They’re going to want to work. They’re going to want to work autonomously, and they’re going to want to make a difference. And they’re going to want to be able to be shown the direction and help you get there, not be told what to do and say, do you want fries with that? But again, on your Facebook page, multiple streams of income and all these fancy clichés, do what you love and make millions. Again, it sounds good, but just show me somebody who’s doing that. What you got to do, you got to fall in love with what you do. And of course, doing something you love is better than doing something you don’t love. But really, the secret is to fall in love with what you do. At some stage, you got to stop collecting dots and you got to start connecting dots. Looking like a big deal is not the same as being a big deal.
[00:37:45.740] – Karl Bryan
That’s really, really important. I don’t know if I’ve done a good job here, RodeDog, mundane tasks that are stopping folks. You got to recognize what is it that’s weighing you down. Spending time on social media and being envious might fall into the category of holding your progress because it gives you FOMO. It makes you anxious. It disrupts that peace of mind. And again, eagles don’t flock. If you’re going with the herd, everybody’s doing this, everybody’s doing that, you’re just following the leader blindly without reverse engineering and thinking things through. And very importantly, to your point, RodeDog, a few minutes ago where it’s like, if you’re not collecting metrics and you’re not collecting data, and then you’re not making your decisions, you make the decision maybe by gut, but gut stands for what? Game up thinking. So that can get you started. But what I really want you to do is I want you to collect data, collect metrics, start measuring something so that you know that, look, live events. When I do a live event, I put 10 people in the room. That cost me X amount. I close X amount, 3 and 10 people that come to my event, close.
[00:38:57.410] – Karl Bryan
And then of those 3 people, a percentage, 33 % quit at the 6 month mark, 33 % stay for 12 months and beyond, and the other 33 % quit sooner, whatever that number looks like. Do your metrics and do the math and then you know exactly what it is that you need to be doing. So I think that by halting progress, if you know on a macro level the micro steps that you need to take in order to achieve those big goals, I think that’s the trick is to get that, maybe that bigger picture. Not to mention that you need to take action. All the biggest goals in the world are not going to do diddly squat if you’re not going to take massive action. So out of that RodeDog, that’s what I would say. When a leader starts talking, the next leaders feel inspired. Well, that’s what you want is the business coaching clients. You want them to be the next leaders. You want them to feel magnetized to you by talking small and using lame language. I don’t think you’re going to do that. But saying stuff like, I have a dream, and then aligning that dream in a powerful way, I don’t see how that’s not going to help your conversions and up.
[00:40:18.330] – Karl Bryan
What it’s really going to do is it’s going to hurt your conversions. It’s going to hurt the number of leads. But what it’s going to do is increase the quality of those leads, and you’re going to be getting way better business owners, better clients. You want to upgrade your business, upgrade your clients. Quick is the easiest way to do it. So shoots. That’s what I got. What do you think? How did I do?
[00:40:42.770] – RodeDog
What was the question again? Anyways, that was quite the rabbit hole shoots. That’s one for the history books right there, bud. I love it. I’m going to start setting a timer to each one of these because I need to know those metrics of how long does Karl spend on each answer. Listen, a couple of things, I’d love to talk about pigeons, and I’d also love to talk about sexy, but we’re going to leave those two amazing topics aside for a second. You talk about waking up and all this learning new words and all that stuff. Can I just throw it out there? How many people are actually aware of the language patterns that they’re currently running? Is anyone holding you accountable to the words that you say? Is anyone actually cross checking you and going, Holy smokes, are you listening to the words coming out of your mouth? Because the language that we use, a lot of the time, it’s amazing how limiting it truly is. You may not even realize it. You may not even really even have a clue that you’re doing it. I would encourage everyone to make sure that you’ve got people around you that can point it out.
[00:41:53.550] – RodeDog
And then don’t be offended by it. For me, I’ve got a weekly group. There’s nine of us. We’ve been meeting for over three years, and that’s what we do. It’s just like, Whoa, are you listening to your language pattern? So you got to upgrade that. Exactly what Karl was saying. Upgrade the language and the words that you use, but at the same time, don’t try to sound smart. Karl, how many times have you seen that? People just they walk into a room and they just try to sound smart and they end up just looking stupid. It happens all the time, right?
[00:42:25.020] – Karl Bryan
Not being authentic, right?
[00:42:27.570] – RodeDog
Exactly. Right?
[00:42:29.400] – Karl Bryan
100 % shoots.
[00:42:31.000] – RodeDog
I would just say just be more true to who you are. You don’t have to use fancy words to be inspiring and to be a leader. That’s all I’m going to say about that. I just think just be really aware of the words that you’re currently using and how limiting they might be because that very well. Karl does his incantations. It’s not like he does those just for fun. It’s because words become beliefs in your mind and then what you believe builds more confidence and then on and on and on. I don’t know. What do you think there, bud?
[00:43:09.680] – Karl Bryan
Shoots, I, totally agree. High five. I just think what you say to yourself, about yourself, when you’re by yourself, that’s the other thing. But I think that’s the one that they can’t check, but you can. I gave everybody an exercise. In fact, I gave this guy an exercise last week, but shout out to Mat. Just go to a mirror and close the door. No phone, no drinking water, no getting up and going to the bathroom. You need an hour by yourself. Just got a stool and maybe a chair with a back if you feel comfortable on your back and whatnot. But the bottom line is that sit in front of a mirror and stare at your self an hour straight, 30 minutes if you can’t bear an hour, an hour straight. And it’s not a blinking contest. It’s just you’re staring at yourself. And I got to tell you that there probably be… Well, I don’t know what there will be for you, but you might find that it is a highly, highly, highly emotional one hour. I would encourage anybody to do it. And you might come out of that room. But again, no phone and don’t have phone in the next room so that it can ring and then bother you.
[00:44:24.690] – Karl Bryan
And again, no drinking water and taking it, you know what I mean? Like just going to be in… I don’t know. You need water, drink a little bit of water. But what I don’t want to do is you don’t want to disrupt what will be happening, which would be very powerful. I don’t know that RodeDog a little bit different, but that’s more introspective as opposed to what you’re saying with the group challenging you and your patterns. Because I’ll tell you this, RodeDog, next level, it’s one thing to see the behavior. It is next level, times a million, by the way, but it is next level to see the patterns behind the behavior. And again, that may or may not land with some folks, but I’ll tell you, for me, the power of that is insane. It’s like a smoker. A smoker wakes up, has a cigarette in the morning, has a cigarette after they eat, and then a cigarette before bed. So if you want to stop somebody from smoking, you’ve got to combat those three dynamics, and the rest of it becomes a lot. Now you’re 80 % of the way there, but you just got to identify those small hinges, big doors, those small little dominoes that knock over a lot of the others, not all of them necessarily, but a lot of the others.
[00:45:40.090] – Karl Bryan
And it’s just thinking macro. But anyways, yes, I think that’s a really powerful exercise, RodeDog. But I totally agree with what you’re saying is that having people around you see the patterns language would be something I would encourage everybody to have. For sure.
[00:45:56.750] – RodeDog
There you go. The man in the mirror exercise is super powerful. But folks, you don’t have to do it like Karl. You can actually keep your clothes on. So there you go. All right. With that being said, and I’m so glad I could have that visual of everyone’s brains right there. Why don’t you close us out, shoots? What’s one thing that they can take from today, besides that beautiful image? What can they take out of this podcast today
[00:46:29.560] – Karl Bryan
I might say something I didn’t. I don’t think I did a good job of answering the mundane task. The fact that Rode Dog started laughing after I finished, probably an indication that I didn’t handle it as well as ideal. But those mundane, what is going to stop you from the bigger picture? What I would do is I would give everybody an exercise similar to what we just did, but an exercise and just measure what is it? Because little red arrow you are here. And it’s going to be one thing for RodeDog, it’s going to be one thing for me and it’s going to be another thing for you. Doing an exercise where what you do is you log everything you do, ideally every 15 minutes, if that’s too much every half hour, if that’s too much, every hour. But you log what you do for a seven day period. Ideally, again, do it for an entire month and it’s going to be significantly more data, which is going to be better. But do an exercise where you’re just measuring what it is that you’re doing. And then I don’t want you to be looking for the behaviors, but I also want you to be thinking, what are the patterns behind my behavior?
[00:47:38.020] – Karl Bryan
You’re spending way too much time in the morning making your coffee, getting yourself ready, getting behind the computer. If that’s a 30 minute process for you and you could dial it down into 10 minutes and then get an extra 20 minutes in the morning, remember an hour in the morning is worth two in the afternoon, you might find that that pattern of getting the coffee tootin around and getting in front of your computer. That’s before the kids are up and that thing. In other words, maybe that’s a really important time for you. Maybe it’s after midnight because you’re like a night owl on steroids. But basically do that. Log everything you do for seven days and ideally 30 days. The more data, the better decisions, the more patterns you’re going to see. I think that that’s going to answer the question for you because remember, when you clearly define it, the answer just comes there for you. There’s a lot of artificial intelligence that artificial intelligence that I see it everywhere on my Facebook and everybody’s talking about artificial intelligence. You understand that artificial intelligence is… It’s not that it’s nothing, but machine learning is what’s important to artificial intelligence.
[00:48:52.100] – Karl Bryan
What that means is that on day one, the artificial intelligence tool, we’ll call it, will never be dumber than on the first minute, the first hour, the first day, the first week. The machine learning component of it is that the more data that it gets, the better decisions the artificial intelligence can make on your behalf. So the machine learning, so you get it? That’s like Netflix. You go and then you watch, you’re watching, what do you call them? Romantic comedies over and over again. Well, then what’s Netflix do? They put romantic comedies in front of you. Well, they couldn’t do that on day one, and they couldn’t do that on week one, but they’re month one, quarter one, one year, they can absolutely see the trend. So they’ve got more data. Again, Amazon, the books you’re buying romantic novels. Well, then they’re putting romantic novels in front of you. If you’re buying marketing books, they’re putting marketing books in front of you. But the machine learning, it needs to see your data. The more data it gets, the better decisions it can make on your behalf. So my way of saying, if you capture what you do for seven days, that’s going to be great.
[00:50:02.850] – Karl Bryan
But if you do it for 15 minutes, it’s going to be more powerful than doing it every hour. The more data, the more machine learning you can put in there, the more data you can put in there. So do it for 30 days every 15 minutes. My goodness, the data you’re going to have, the information you’re going to have, the behaviors you’re going to be able to recognize that… Sorry, the patterns behind the behaviors. Remember, don’t just look for the behaviors when you do that. Look for the patterns behind the behaviors. It’s like every diet works until seven o’clock. Where you get burger between seven and bedtime, that’s where your diet goes sideways. RodeDog’s, mine and yours, it’s the same for pretty much everybody’s, which you got to do. So starting a diet without a plan after seven is a bad idea. Just guarantee it’s going to be a challenge for you. So looking for the behavior shoots. So that’s what I’m going to do. There’s an exercise for everybody.
[00:50:59.260] – RodeDog
Love it. Love it. All right, everybody. Thanks for tuning into another episode of Business Coaching Secrets with the King of the Caribbean, Karl Bryan himself. And if you’re looking for more romantic comedy tips or book tips, or if you aren’t getting access to Karl’s daily emails or just want more information on not just romantic comedies, but also how to actually build a successful business coaching business, visit Focused.com and subscribe today. And again, if you enjoyed the podcast, please share with a fellow coach or anybody that you actually get along with and like. And of course, as always, we’d appreciate if you’d rate the episode as we know that that stuff drives up the ratings. And that’s what we’re trying to do is bump up the ratings on a week by week basis. So if you could do that, it’d be greatly appreciated. And that is it for another week. We will see you on the next episode. Remember, folks, progress equals happiness. Take care, everybody.
Karl Bryan built profit acceleration software 2.0 to train business coaches how to find any small business owner more than 100 percent $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising. This becomes a business coach’s superpower. So as a business coach, you’ll never again have to worry about working with business owners that can’t afford your high-end coaching fees. Check us out at Focused.com. You may also see our Business Coaching Secrets: Throwback to How To Structure Your Week + How To Stop Silly Tasks .