by Farris Jornales | May 15, 2023
Refers to potential customers or clients who have expressed some level of interest in a product or service offered by a business. Prospects may be identified through various marketing channels, such as social media, email marketing, or advertising campaigns, and may...
by Farris Jornales | May 15, 2023
Refers to the process of turning a service, idea, or concept into a tangible product that can be marketed and sold to customers. Productization typically involves defining the features, benefits, and specifications of the product, developing a pricing strategy, and...
by Farris Jornales | May 15, 2023
Refers to the process of setting a value or cost for a product or service, with the goal of maximizing revenue and profits while also remaining competitive in the market. Pricing strategies can vary widely depending on factors such as production costs, competition,...
by Farris Jornales | May 15, 2023
Refers to the measure of how sensitive the quantity of a product demanded is to a change in its price. It is calculated as the percentage change in the quantity demanded divided by the percentage change in price. If the value of price elasticity of demand is greater...
by Farris Jornales | May 15, 2023
Refers to the process of thinking through a problem or decision before taking action or making a final decision. It involves considering different scenarios, evaluating potential outcomes, and analyzing risks and opportunities. Pre-thinking is an important step in...
