by Farris Jornales | May 15, 2023
The action or activity of gathering information about consumers’ needs and preferences so you can provide just the right product or service. https://getsling.com/blog/business-terms/ Refers to the process of gathering, analyzing, and interpreting information about a...
by Farris Jornales | May 15, 2023
A measure of the extent of a product’s sales volume relative to the total sales volume of all competing products. https://getsling.com/blog/business-terms/ Refers to the strategy of increasing a company’s sales and market share by selling more of its existing...
by Farris Jornales | May 15, 2023
Refers to a company or product that holds a significant share of a particular market or industry, and has a competitive advantage over its rivals. A market-dominating business may have exclusive access to resources, innovative technology, or a strong brand reputation...
by Farris Jornales | May 15, 2023
Profit from a product or service after all expenses have been covered. Often referred to as a percentage. https://getsling.com/blog/business-terms/ Refers to the difference between the revenue earned from the sale of a product or service and the total cost of...
by Farris Jornales | May 15, 2023
Move the facts around in your favor. https://getsling.com/blog/business-terms/ Refers to the practice of shaping how a company, individual or product is perceived by the public or stakeholders. It involves carefully crafting and controlling messaging, image, and...
