Myers-Briggs Type Indicator (MBTI)

A personality assessment tool that is commonly used in business and organizational settings to better understand an individual’s personality preferences and how they relate to their work and interactions with others. The MBTI is based on the work of Carl Jung...

Move the needle

Refers to making significant progress towards achieving a specific goal or objective. The term is often used in business to describe the impact of a particular strategy, initiative, or investment on key performance indicators (KPIs) such as revenue, profitability,...

Move the goalposts

Refers to the act of changing the rules or criteria for success in a project or initiative after they have been established. This can occur for a variety of reasons, such as to make the goal easier to achieve, to accommodate new information, or to shift the focus of...

Monetize

Make money from a product or activity. https://getsling.com/blog/business-terms/ Refers to the process of turning a product, service, or idea into a revenue-generating asset. This involves finding ways to generate income from something that was previously not...

MOFU

Middle Of The Funnel — refers to the middle stages of the sales funnel, where your business positions itself as the solution to the consumer’s problem. https://getsling.com/blog/business-terms/ The business term “MOFU” stands for “Middle Of The...