Inbound Marketing

Digital (i.e., internet-based) marketing that includes podcasts, video, email broadcasts, social media, ebooks, and SEO. https://getsling.com/blog/business-terms/ A business strategy that focuses on attracting potential customers through the creation and distribution...

In today’s world

A phrase often used in business to refer to the current global or societal context in which companies operate. It recognizes the rapidly changing and evolving nature of the business environment, which is shaped by factors such as technological advancements, cultural...

In the loop

A business term is used to describe someone who is kept informed and up-to-date on important information, developments, or decisions related to a particular project or task. Being “in the loop” implies that an individual has access to the most current and...

In the black

A business term is used to describe a company’s financial situation when it is profitable and has a positive net income. The phrase “in the black” refers to the practice of recording profits in black ink and losses in red ink in financial statements....

Impact

Refers to the effect that a particular action or decision has on an organization, its stakeholders, and the broader community. The impact can be positive or negative, depending on the nature of the action or decision and its consequences. Businesses may measure impact...