Friction

Any aspect of your image, brand, product, or website that is hard to understand (causes friction between it and the consumer). https://getsling.com/blog/business-terms/ Refers to any unnecessary or inefficient process, obstacle, or difficulty that hinders the smooth...

Frequency of Purchase

Refers to how often a customer buys a particular product or service from a company within a given period. It is an important metric in understanding customer behavior and is often used to measure customer loyalty and engagement. By tracking the frequency of purchases,...

Forward planning

Refers to the process of making plans and decisions to achieve specific objectives or goals in the future. It involves anticipating potential challenges, analyzing potential opportunities, and developing strategies to take advantage of those opportunities while...

Food chain

Refers to the hierarchy or order of power and influence within an organization or industry. The higher up one is in the food chain, the more authority they have and the more influence they can exert on decisions and policies. This term is often used in discussions...

Follow Up Close Rate

Refers to the percentage of leads or prospects that successfully convert into customers after being followed up with multiple times. This metric is used to track the effectiveness of a company’s sales team and its ability to nurture leads through the sales...