by Farris Jornales | May 12, 2023
Refers to the process of thoroughly investigating and evaluating a potential investment or business opportunity to ensure that all information is accurate and complete. It typically involves reviewing financial records, legal documents, contracts, and other relevant...
by Farris Jornales | May 12, 2023
Refers to a marketing strategy that involves sending a series of pre-written messages or content pieces to prospects or customers over a period of time. The goal of a drip campaign is to build a relationship with the recipient, provide value, and move them towards...
by Farris Jornales | May 12, 2023
Refers to a situation where a person or a group of people have become so strongly committed to a particular idea or belief that they are willing to overlook any negative aspects or consequences. The term comes from the infamous Jonestown Massacre in 1978, where...
by Farris Jornales | May 12, 2023
Refers to the process of analyzing and breaking down complex information into smaller parts or details for better understanding. In business, it is often used in the context of data analysis or decision-making processes, where managers or analysts drill down into...
by Farris Jornales | May 12, 2023
Refer to those customers who align perfectly with the company’s target audience and have a high potential to become loyal and profitable customers. These are the customers who share the company’s values, appreciate its products or services, and spread...
