by Farris Jornales | May 11, 2023
A “boondoggle” is a project, initiative, or expenditure that is wasteful, pointless, or without merit. It may also refer to a project that is intended to serve political or personal interests rather than the public good. Boondoggles are often criticized...
by Farris Jornales | May 11, 2023
Refers to attempting a task that is overly ambitious, complex, or impossible to achieve with the resources and time available. It may also refer to a project that is so vast in scope that it cannot be completed within a reasonable timeframe. Boiling the ocean is a...
by Farris Jornales | May 11, 2023
Bottom Of The Funnel — refers to the end stages of the sales funnel, where a consumer is ready to buy. https://getsling.com/blog/business-terms/ BOFU, or Bottom of the Funnel, refers to the final stage of the buyer’s journey, where a prospect is ready to make a...
by Farris Jornales | May 11, 2023
Refers to the process of generating new, innovative, and unconventional ideas without limitations or restrictions. It involves thinking outside the box, without being bound by existing constraints, such as budget, resources, or current market trends. Blue sky thinking...
by Farris Jornales | May 11, 2023
Refers to a market space that is unexplored, untapped, and uncontested, with little to no competition. It is an area of the market where a company can create new demand, rather than fighting over existing demand. In a blue ocean, a business can differentiate itself by...
