Brand

A product, identity, or image that generates awareness and separates your business from others. https://getsling.com/blog/business-terms/ A brand is a combination of tangible and intangible elements that represent a company’s identity and reputation in the...

Brain dump

Refers to the process of quickly writing down all ideas, thoughts, and information related to a specific topic, project, or task. Brain dumps are commonly used as a brainstorming technique to generate and capture ideas, insights, and perspectives that might otherwise...

Bounce Rate

How often people visit your website and leave without clicking on anything. https://getsling.com/blog/business-terms/ Refers to the percentage of website visitors who leave a site after viewing only one page, without engaging with any of the content or taking any...

Bottleneck

Refers to a point in a process where the flow of work is restricted or slowed down due to a particular task, resource, or constraint. The term is commonly used in production, manufacturing, and supply chain management to describe a point in the process where demand...

Boots on the ground

The term “boots on the ground” is used to describe personnel, resources, or equipment that are physically present or deployed in a specific location or situation. It is often associated with military operations, but is also used in business to describe the...