Test the water

A term used to describe a preliminary attempt to gauge the reaction or level of interest in a product, service, or idea before investing significant resources. This could involve conducting market research, sending out surveys, or performing a trial run of a new product in a limited market. The goal is to get feedback and assess the potential demand or viability of the project before committing too many resources. Testing the water is an important step in minimizing risk and ensuring that resources are allocated effectively.

A business coach might encourage their client to test the water before expanding into a new market or launching a new product. For example, a coach could recommend running a small-scale trial or conducting focus groups to gauge customer interest and identify potential challenges before making a significant investment. By testing the water first, the client can gather valuable insights and make more informed decisions, ultimately increasing their chances of success in the long run.

Test the water DEFINITION:

1. To investigate or evaluate a new idea, product, or market to gauge its potential for success. 2. To gather information or feedback to determine the viability or feasibility of a proposed course of action.

Test the water QUOTE:

1."Before you jump in, make sure the water's fine. Or at least, not toxic." 2."Testing the water is like dipping your toe in the ocean before a shark attack. You never know what you'll find."