Prospects

Refers to potential customers or clients who have expressed some level of interest in a product or service offered by a business. Prospects may be identified through various marketing channels, such as social media, email marketing, or advertising campaigns, and may have taken specific actions such as visiting a website or filling out a contact form. Once identified, prospects are typically entered into a sales pipeline and may be contacted by sales or marketing teams to further cultivate their interest and convert them into customers. Effective prospecting involves identifying and targeting the most promising prospects, building relationships, and tailoring communication and sales efforts to meet their needs and preferences.

One example of a prospect for business coaching could be a small business owner who wants to increase their revenue and improve their leadership skills. They may be struggling to manage their team effectively or develop effective marketing strategies, and see coaching as a way to gain new insights and skills to drive their business forward.

Prospects DEFINITION:

1. Potential customers who have shown interest in a company's product or service. 2. A list of individuals or companies who are likely to become customers or clients.

Prospects QUOTE:

1."Prospects in business are like fish in the sea - you have to know where to find them and how to hook them."2."Prospects in business are like Tinder matches - you have to make a good first impression, or you'll get ghosted."