You know you need leads.

You’ve heard the advice: "Build your list. Offer something valuable. Grow your audience."

But what makes a lead magnet actually work—especially if you’re a business coach?

Let’s walk through how to create a lead magnet that doesn’t just get downloads—it attracts real, qualified coaching clients.

What Is a Lead Magnet (And Why It Matters for Coaches)?

A lead magnet is a free resource you give in exchange for someone’s contact information—usually their email address.

But here’s what most coaches get wrong:

• They create something generic ("5 Tips to Grow Your Business")

• They don’t tie it directly to their coaching offer

• They focus on volume, not quality

The goal of your lead magnet isn’t just to build a list. It’s to attract people who are already thinking about solving the problems you solve.

Step 1: Choose the Right Topic (Think Specific, Not Broad)

Your lead magnet should speak to a specific business pain your ideal client has.

Examples:

• "The Referral Blueprint: How to Generate 3 New Clients This Month Without Ads"

• "Raise Your Prices Without Losing Clients: A 5-Step Guide for Service Businesses"

• "The Profit Leaks Checklist: 10 Places You’re Losing Money in Your Business"

The more specific the result, the better.

Step 2: Deliver a Quick Win

Coaching is long-term. Your lead magnet should be short-term.

Give them one small win they can implement immediately. This builds trust and primes them to want more.

Examples:

• A pricing calculator

• A checklist for improving margins

• A script for following up with past leads

Think bite-sized value—not an entire course.

Step 3: Make It Easy to Consume

Avoid overwhelming your lead.

Choose one format:

• PDF guide

• 1-page worksheet

• 5-minute video

You want them to open it, use it, and think: “That was helpful. I wonder what else this coach can help me with.”

Step 4: Tie It Directly to Your Offer

This is where most coaches drop the ball.

Your lead magnet should lead naturally to a coaching conversation.

• Include a CTA to book a call

• Reference your process or program

• Tease the next step ("Want help applying this to your business? Let’s talk.")

Inside the Profit Acceleration Program™, coaches use:

• Lead magnet templates

• Done-for-you call scripts

• A full client attraction system that connects magnet → conversation → conversion

Step 5: Promote It Consistently

You don’t need to run ads right away. Start by sharing it:

• In your email signature

• At the end of blog posts

• On social media

• In networking groups or webinars

You only need 1–2 lead magnets to start. Focus on promotion, not perfection.

Action Steps

1. Pick a specific problem your audience has. Turn that into a mini guide, checklist, or calculator.

2. Create the asset. Keep it simple, clean, and valuable.

3. Add a CTA that points to your discovery call or offer.

4. Share it everywhere you show up.

Want Done-for-You Tools to Attract Coaching Clients?

The Profit Acceleration Program™ gives you:

• Lead magnet templates tailored for coaches

• Full funnels, follow-up, and conversion scripts

• Daily coaching to help you improve every step

Want to see it in action? Book a strategy call:

Book a Call

Your next client is one great lead magnet away.