Analytics
Data from a variety of sources used to inform marketing efforts. https://getsling.com/blog/business-terms/
Refers to the process of collecting, analyzing, and interpreting data to gain insights into business operations, customer behavior, market trends, and other key factors that impact business performance. Analytics can be applied to a wide range of data, including financial data, website traffic data, customer data, and social media data, among others. The goal of analytics is to use data-driven insights to make better business decisions, improve processes, and gain a competitive advantage. Analytical tools and techniques include data mining, predictive modeling, and data visualization, among others.
In a business coaching scenario, analytics might be used to help a client improve their sales and marketing strategy. The coach might analyze customer data to identify patterns and preferences, then work with the client to develop targeted marketing campaigns that appeal to those preferences. Analytics can also be used to measure the success of these campaigns, providing valuable insights into what works and what doesn’t. By leveraging analytics, the client can make data-driven decisions that improve business performance and drive growth.
Analytics DEFINITION:
Analytics QUOTE:
1. "Analytics: turning data into insights, and insights into PowerPoint presentations." 2. "Analytics: where math meets magic and gives birth to insights that can make or break a business."