Want to grow your coaching business without guessing what’s working?

Start tracking these five numbers.

Too many business coaches are flying blind—posting content, taking calls, tweaking offers—without actually knowing what’s driving revenue.

If you want to grow with clarity, confidence, and consistency, you need to know your numbers.

Let’s walk through the five core metrics every business coach should track (and how they translate into more income).

1. Leads per Month

This is your starting point.

How many people are entering your world each month? Leads could come from:

• Networking events

• Discovery calls

• Referrals

• Social media DMs

• Email opt-ins

If you don’t know how many leads you’re getting, you can’t improve your process.

Target: 20–50 qualified leads per month (depending on your conversion rate)

How Profit Acceleration SoftwareTM Helps: The Profit Acceleration SoftwareTM helps you build repeatable strategies—like events and referral funnels—that generate leads consistently.

2. Call Conversion Rate

How many of your calls turn into paying clients?

If you’ve had 10 discovery calls and only 1 client signed, that’s a 10% close rate. If you signed 5, that’s 50%.

Tracking this helps you see where the real issue is:

• Are you not getting enough calls?

• Or are you not converting the ones you have?

Target: 25–50% close rate is a great benchmark.

How Profit Acceleration SoftwareTM Helps: Use the software during the call to show prospects where they’re leaving money on the table. Let the numbers do the convincing.

3. Average Client Value (ACV)

This is how much one client is worth over the lifetime of your work together.

For example:

• $1,500/month for 3 months = $4,500 ACV

• $2,000/month for 6 months = $12,000 ACV

Knowing this helps you:

• Price with intention

• Increase your income without more clients

• Focus on retention and upsells

How Profit Acceleration SoftwareTM Helps: The roadmap you build inside the program gives you structure to keep clients longer—and stack more value into your packages.

4. Client Retention Rate

It’s easier (and more profitable) to keep a client than to find a new one.

Your retention rate tells you:

• Are clients getting results?

• Are they seeing enough value to stay?

• Are you delivering on the promise?

Target: 70–90% retention on longer-term programs is strong.

How PAS Helps: When clients see visible progress in revenue and profit (via the software), they stay longer—and refer others.

5. Revenue per Month

This is the big one, but it’s also the outcome of everything above.

Tracking revenue alone is like watching the scoreboard without watching the game. It tells you what happened, but not why.

Once you track the four metrics above, you’ll know exactly how to increase your revenue with precision—not pressure.

How Profit Acceleration SoftwareTM Helps: It lets you forecast monthly revenue based on leads, conversions, pricing, and retention—so you can coach (and run your business) like a pro.

Final Thoughts: Track What Matters

You don’t need to track everything. You just need to track the right things.

These five metrics give you a clear picture of your coaching business—and they’re the exact levers you help your clients improve, too.

Want to make this easy?

Inside the Profit Acceleration Program™, you’ll get tools to:

• Monitor and improve your own numbers

• Walk clients through the same process

• And build a coaching business that grows on purpose—not by accident

Want to see how it works? Book your strategy call here:

Book a Call

Let’s grow.