CRM

by | May 11, 2023

Short for Customer Relationship Management. Refers to software that helps you organize your marketing activity. https://getsling.com/blog/business-terms/ CRM stands for Customer Relationship Management, which is a business strategy that focuses on managing and...

Create the Storyboard

by | May 11, 2023

Refer to the process of creating a visual outline of a project or marketing campaign. The Storyboard typically includes illustrations or images that outline the key elements of the project, such as the message, target audience, timeline, and budget. By creating a...

Cradle to grave

by | May 11, 2023

Refers to the entire lifecycle of a product or service, from its inception to its ultimate retirement. This includes all stages of the process, such as design, development, production, marketing, sales, and disposal. By taking a comprehensive view of the product or...

CPM

by | May 11, 2023

CPM stands for Cost Per Mille or Cost Per Thousand and is a measure of advertising cost that reflects the price an advertiser pays for one thousand impressions of their ad. An impression refers to the display of an ad on a web page, mobile app, or other digital...

CPL

by | May 11, 2023

Short for Cost Per Lead and refers to the total marketing cost necessary to acquire a lead (potential buyer). https://getsling.com/blog/business-terms/ CPL stands for Cost Per Lead and refers to the amount of money it costs to acquire a new lead or potential customer...