Vertical

Refers to a market or industry segment that includes businesses or products that are part of a supply chain or value chain. A vertical market may include suppliers, manufacturers, distributors, and retailers who work together to create and deliver a final product or service. Vertical integration refers to a business strategy where a company owns or controls multiple stages of the supply chain, from raw materials to finished products. Vertical specialization refers to businesses that focus on a specific niche within a vertical market, such as a particular product or service category.

A business coach might focus on coaching entrepreneurs in the tech industry or providing specialized coaching services for small business owners in the health and wellness space. By narrowing their focus to a specific vertical, the coach can position themselves as an expert in that area and attract clients who are specifically looking for that type of expertise.

Vertical DEFINITION:

1. Vertical refers to a business that operates within a specific industry or market segment. 2. In design, vertical refers to the alignment of elements along a vertical axis, such as the top-to-bottom arrangement of text and images on a page.

Vertical QUOTE:

1."Vertical: Because being horizontal is so 2-dimensional." 2."Vertical: The business term for 'upwards and onwards' (hopefully)."