Value add

Refers to the additional value that a business or product provides to the customer beyond its basic functionality or features. It can come in many forms, such as improved performance, enhanced user experience, better customer service, or additional features and benefits. Value add can differentiate a business from its competitors and create a competitive advantage by meeting or exceeding customer expectations. It can also increase customer loyalty and lead to higher revenue and profitability. To be effective, value add should be relevant to the customer’s needs and offer a meaningful benefit or advantage.

In business coaching, a coach might offer a value add to their coaching services by providing additional resources or tools to help their clients achieve their goals. For example, a coach might create a library of training materials, including worksheets, templates, and instructional videos, that clients can access to supplement their coaching sessions. By offering this value add, the coach can differentiate themselves from other coaches and provide their clients with additional support and resources to ensure their success.

Value add DEFINITION:

1. Additional feature, service or benefit that enhances the value of a product or service for customers. 2. An activity that increases the value of a product or service for the customer and justifies a higher price.

Value add QUOTE:

1.Value add: The business version of 'but wait, there's more!'. 2.Value add: Adding value since the dawn of time (or at least since the dawn of commerce).