Unique Selling Proposition

A specific factor that differentiates your product or service from your direct competitor (e.g., cost, quality, added use). https://getsling.com/blog/business-terms/

Unique Selling Proposition (USP) is a marketing term that refers to the distinctive and compelling feature or benefit that sets a product or service apart from its competitors. It is a statement that communicates the unique value proposition that a company offers to its customers. The USP highlights the key benefit or advantage that the product or service provides, and it is often used in advertising, branding, and promotional campaigns. The goal of a USP is to differentiate the product or service from others in the marketplace and to create a strong competitive advantage.

In business coaching, a unique selling proposition (USP) refers to the distinctive advantage or benefit that sets a coach apart from their competitors. For example, a coach might have a USP that they specialize in a specific industry or have a unique coaching methodology that yields exceptional results. By leveraging their USP, the coach can differentiate themselves from other coaches in the market and attract clients who value their unique offering. The coach might promote their USP through marketing materials, networking events, or social media platforms to increase visibility and generate leads.

Unique Selling Proposition DEFINITION:

1. Unique selling proposition (USP) refers to the unique benefit that a product or service offers to its customers that differentiates it from its competitors. 2. USP is a marketing concept that highlights the distinctive features and benefits of a product or service to increase its appeal and competitiveness in the market.

Unique Selling Proposition QUOTE:

1."Unique Selling Proposition: Because being mediocre just doesn't cut it anymore." 2."Unique Selling Proposition: The fancy way of saying 'our product is better than theirs'."