TOFU

Top Of The Funnel — refers to the initial stages of the sales funnel, where the consumer is looking for answers to a problem that may involve your product or service. https://getsling.com/blog/business-terms/

TOFU is a business acronym that stands for “Top of the Funnel”. It refers to the first stage of a customer’s journey in the sales funnel, where potential customers are introduced to a brand or product. The goal of TOFU is to attract and create awareness among a large audience, who may not be familiar with the brand or the product. In this stage, businesses typically use various marketing strategies such as advertising, social media campaigns, and content marketing to capture the attention of potential customers.

A coach may advise a client to create content such as blog posts, social media updates, and webinars to generate awareness and interest in their products or services. This content is designed to attract potential customers and move them closer to making a purchase, making it a crucial component of the TOFU strategy.

TOFU DEFINITION:

1.Top of Funnel: Marketing activities aimed at generating awareness and interest in a brand or product. 2.Temporary Override File Update: A technical term referring to a software development process that replaces or temporarily overrides a file's content.

TOFU QUOTE:

1."TOFU - the vegetarian option for lead generation." 2."TOFU: Turning Old Funnel Upside-down."