Think Outside The Box
Get creative. https://getsling.com/blog/business-terms/
A commonly used business term that means to think creatively and unconventionally in order to come up with new and innovative ideas. It refers to the ability to approach a problem or situation from a new perspective, beyond the conventional or traditional ways of thinking. The term encourages individuals and organizations to challenge their assumptions, break free from their usual patterns, and explore alternative solutions to problems.
As a business coach, instead of simply advising clients to increase marketing efforts, you suggest they host a free community event to gain exposure and build trust with potential customers. This unconventional approach not only generates buzz but also positions the business as a community leader, leading to increased brand loyalty and customer retention.