Reinvent the wheel

Refers to the process of attempting to create something that already exists or has already been created. In a business context, reinventing the wheel can be seen as an inefficient use of resources, time, and effort. It suggests a lack of awareness of existing solutions or a disregard for established best practices. To avoid reinventing the wheel, businesses should conduct proper research and analysis to determine whether a solution or product already exists that can fulfill their needs before investing in the development of new products or solutions. This approach can save time, money, and resources and result in more effective and efficient business operations.

An example of “reinvent the wheel” in business coaching could be a coach advising a client to avoid unnecessary duplication of effort and instead build on existing best practices or successful strategies. The coach may encourage the client to research and analyze the approaches that have worked well for their competitors or within their industry, and then adapt or improve upon them to create a unique and effective approach. By avoiding the need to “reinvent the wheel,” the client can save time and resources while still achieving their business objectives. The coach can provide guidance and support as the client develops this strategy, helping them to stay focused and innovative.

Reinvent the wheel DEFINITION:

1. To waste time or resources by trying to develop something that already exists. 2. To undertake a task or project from scratch, without considering or using existing knowledge or resources.