On the runway
Refers to a company that is in the early stages of development and is working towards achieving profitability or gaining traction in the market. It can also refer to a product or service that is in the process of being launched or is still in its testing phase. The term comes from the idea of an airplane taking off from a runway, where there is a period of acceleration and buildup before achieving lift and reaching cruising altitude. A company or product that is “on the runway” is still building momentum and working towards achieving its goals.
In business coaching, “on the runway” typically refers to a business or project that is in the early stages of development and not yet ready for takeoff. A coach may work with clients to develop a plan for launching the business or project, including market research, branding, product development, and funding. The coach may also help the client identify and overcome potential obstacles to success, such as lack of experience or resources. By working with a coach to get their business “on the runway,” clients can increase their chances of a successful launch and long-term sustainability.
On the runway DEFINITION:
On the runway QUOTE:
1."On the runway" - where dreams of entrepreneurs take flight or crash and burn. 2.If your business is "on the runway," make sure it's not just idling there like a stalled airplane.