Leads
Refers to potential customers or clients who have expressed interest in a company’s products or services. Leads are individuals or organizations that have provided their contact information, such as name, email address, phone number, or physical address, to a company through various channels, including online forms, social media, or events. Leads are considered the first step in the sales process, and companies use various methods, such as lead nurturing campaigns, to convert them into paying customers.
A business coach may generate leads for their coaching services through various marketing channels such as social media, email campaigns, or referrals. For example, a coach may offer a free webinar on a relevant business topic and collect leads by requiring attendees to provide their contact information to register. The coach can then follow up with these leads and offer their coaching services to those who may be interested in further support.
Leads DEFINITION:
Leads QUOTE:
1."Leads are like gold - valuable, shiny, and often found in unexpected places." 2."Generating leads is like fishing - you need the right bait, a lot of patience, and a bit of luck."