Kick The Tires
An idiomatic expression often used in business and sales to refer to the process of examining and testing a product, service, or opportunity before making a decision to invest or purchase. The term originates from the practice of kicking the tires of a car to check its condition and quality before buying it. The expression implies a thorough evaluation of the object or opportunity in question, including its strengths, weaknesses, risks, and potential benefits. It can also refer to the act of testing the credibility or reliability of a person or company before engaging in a business relationship.
When working with a new client, a business coach might suggest “kicking the tires” by conducting a thorough review of their current systems and processes. This could involve analyzing financial statements, interviewing employees, and observing day-to-day operations to identify areas for improvement and develop a tailored coaching plan.