Inbound Marketing
Digital (i.e., internet-based) marketing that includes podcasts, video, email broadcasts, social media, ebooks, and SEO. https://getsling.com/blog/business-terms/
A business strategy that focuses on attracting potential customers through the creation and distribution of valuable content and experiences, rather than interrupting them with traditional advertising methods. Inbound marketing aims to build trust and credibility with customers by addressing their needs and interests through targeted content and personalized messaging. It involves a range of tactics, such as search engine optimization, social media marketing, email marketing, and content marketing. By creating a positive customer experience, inbound marketing can generate leads, increase brand awareness, and ultimately drive sales.
An example of “inbound marketing” in a business coaching context could be a coach advising their client to focus on creating valuable content and experiences that attract and engage potential customers, rather than using traditional advertising methods that interrupt and push messages on them. The coach may suggest tactics such as search engine optimization, social media marketing, and content creation to drive traffic to the client’s website and generate leads. Inbound marketing is an effective strategy for building brand awareness, establishing authority, and cultivating long-term relationships with customers.
Inbound Marketing DEFINITION:
Inbound Marketing QUOTE:
1."Inbound marketing: where customers come to you like moths to a flame (but without the risk of getting burned)." 2."Inbound marketing: because sometimes the best way to sell is to sit back, relax, and let the customers do the talking."