Hyperlocal

Refers to the practice of targeting a very specific geographic area, usually within a few blocks or miles of a business, to deliver customized and relevant products or services to the local community. It involves understanding the unique characteristics of a neighborhood or community, such as its culture, demographics, and preferences, to tailor marketing and advertising efforts. Hyperlocal marketing can be achieved through various channels, such as social media, email marketing, and local events.

A coach might recommend that their client adopt a hyperlocal marketing strategy. For example, a small business owner might focus on promoting their products or services to a specific neighborhood or community, using targeted advertising, social media, or events to connect with local customers. By emphasizing the unique characteristics and needs of the local market, the client can build stronger relationships with their customer base, differentiate themselves from competitors, and increase their visibility and sales within their community.

Hyperlocal DEFINITION:

1. Refers to a highly localized or community-specific focus in business operations, marketing, or content. 2. The use of location-based data and technology to target and engage customers in a specific geographic area.

Hyperlocal QUOTE:

1."Hyperlocal? Sounds like a superhero with the power to deliver pizza in under 10 minutes." 2 "Hyperlocal: because sometimes the best way to find something is to look right under your nose (or in your neighbor's backyard)."