Gatekeepers

Individuals or entities that control access to a particular resource, decision-maker, or opportunity. They act as a barrier between those seeking entry or approval and those who can grant it. In a sales context, gatekeepers can be receptionists, administrative assistants, or other staff members who manage communication channels between salespeople and key decision-makers within a company. Gatekeepers may also refer to regulatory bodies or institutions that control access to certain industries or professions. In short, gatekeepers control access to valuable resources and can significantly impact the success of business operations.

In the context of business coaching, gatekeepers can pose a challenge for coaches looking to gain access to decision-makers within an organization. These gatekeepers may act as a barrier, screening communication and limiting access to executives. Understanding how to build relationships and navigate these gatekeepers is crucial for coaches looking to secure coaching engagements with key decision-makers. By establishing rapport with gatekeepers, coaches can increase their chances of success and gain access to valuable coaching opportunities.

Gatekeepers DEFINITION:

1.Individuals or mechanisms that control access to something valuable, such as information or resources. 2.People who control the flow of communication or influence decision-making processes in an organization or industry."

Gatekeepers QUOTE:

1."Gatekeepers are like bouncers at a club. They determine who gets in and who's left standing outside." 2."If you can't get past the gatekeepers, become one yourself and control the entrance."