Drip Campaign

Refers to a marketing strategy that involves sending a series of pre-written messages or content pieces to prospects or customers over a period of time. The goal of a drip campaign is to build a relationship with the recipient, provide value, and move them towards taking a specific action, such as making a purchase or signing up for a service. Drip campaigns can be automated and personalized based on the recipient’s behavior or interests, and they are often used in email marketing and other digital channels.

A drip campaign for business coaching could involve sending a series of personalized emails to potential clients over a period of several weeks. Each email could contain valuable tips and insights on various aspects of business coaching, such as leadership development, time management, and marketing strategies. The goal of the campaign would be to build trust and establish the coach’s expertise, ultimately leading to more inquiries and conversions.

Drip Campaign DEFINITION:

1.A marketing strategy that involves sending a series of automated and targeted messages to leads or customers over time. 2.An automated marketing strategy that delivers pre-written content to potential customers over time to build engagement and awareness.

Drip Campaign QUOTE:

1."A good drip campaign is like a leaky faucet – it keeps your leads coming in drop by drop." 2."Drip campaigns are like gardening – you plant the seed, water it consistently, and watch your leads bloom."