Digital Advertising
Example of digital marketing as a business term https://getsling.com/blog/business-terms/
Refers to the use of digital channels, such as websites, social media, email, search engines, and mobile devices, to promote products, services, or brands. It involves creating and delivering content and messaging that are tailored to specific target audiences and designed to achieve specific marketing goals, such as brand awareness, lead generation, customer engagement, and sales. Digital marketing can encompass a wide range of tactics, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and more. It is an essential element of modern marketing and is constantly evolving in response to changes in consumer behavior and technology.
Business coaches may work with clients to develop and implement digital marketing strategies that leverage various online channels to reach and engage with their target market. This could include search engine optimization, social media marketing, email marketing, content marketing, and more. Business coaches may provide guidance on audience targeting, content creation, and campaign optimization to help clients achieve their marketing goals more effectively. By leveraging digital marketing, clients can increase their online presence, build brand awareness, and drive more traffic, leads, and sales to their business.