CTR
Click Through Rate tells you how many people are moving through your website toward purchasing your product or service. https://getsling.com/blog/business-terms/
CTR stands for Click-Through Rate, which is a measure of how many people click on a link, advertisement or call-to-action (CTA) compared to the number of impressions or views it receives. CTR is typically expressed as a percentage and is an important metric in digital marketing campaigns. A higher CTR indicates that a campaign is effective at driving engagement and conversions, while a lower CTR may indicate that the campaign needs improvement. CTR can be calculated for various online channels such as search ads, display ads, email marketing, and social media.
A business coach may work with a client to improve their digital marketing strategy by analyzing their click-through rates (CTR) on online ads. By identifying which ads have higher CTRs, the coach can help the client optimize their ad campaigns and create more effective messaging to increase engagement and conversion rates. Through regular monitoring and adjustment, the client can continue to improve their CTR and overall digital marketing performance.