CPM
CPM stands for Cost Per Mille or Cost Per Thousand and is a measure of advertising cost that reflects the price an advertiser pays for one thousand impressions of their ad. An impression refers to the display of an ad on a web page, mobile app, or other digital platform. CPM is a commonly used pricing model for display advertising, where advertisers pay for each ad view, regardless of whether the viewer clicks on the ad or takes any other action. CPM rates can vary based on factors such as the ad format, targeting options, and the overall demand for ad inventory. Tracking CPM can help advertisers optimize their ad campaigns and achieve their desired reach and engagement levels.
In the context of business coaching, a coach might use CPM to evaluate the cost-effectiveness of their advertising campaigns, such as display ads or sponsored content. By calculating CPM, the coach can compare the costs of different advertising channels and optimize their campaigns for maximum reach and impact. The goal is to lower CPM while increasing the number of qualified leads or conversions generated by the ads.
CPM DEFINITION:
CPM QUOTE:
1."CPM: where you pay for the ad even if your audience is more cat than customer." 2."CPM: making sure your ads get seen by people who would rather be watching cat videos."