CPL
Short for Cost Per Lead and refers to the total marketing cost necessary to acquire a lead (potential buyer). https://getsling.com/blog/business-terms/
CPL stands for Cost Per Lead and refers to the amount of money it costs to acquire a new lead or potential customer for a business. It is a commonly used metric in digital marketing, where businesses pay for each lead generated through various channels such as search engines, social media, email marketing, or online advertising. CPL can vary widely depending on the industry, target audience, and marketing strategy. Tracking CPL can help businesses optimize their marketing spend and improve the efficiency and effectiveness of their lead generation efforts.
In the context of business coaching, a coach might use CPL to track the effectiveness of their marketing campaigns, such as social media advertising or email marketing. By calculating CPL, the coach can determine the ROI of their marketing efforts and make data-driven decisions about where to invest their resources for the best results. The goal is to lower CPL and increase the number of qualified leads generated by the marketing campaigns.
CPL DEFINITION:
CPL QUOTE:
1."CPL: investing in love at first click. Who said you can't buy happiness?" 2."CPL: getting leads without the awkward small talk. We pay for the dinner so you don't have to."