Change agent
Refers to an individual or group responsible for driving and facilitating organizational change. This can include identifying areas for improvement, developing and implementing strategies to address those areas, and overseeing the implementation of changes. Change agents must be able to communicate effectively with stakeholders at all levels of the organization, and must possess strong leadership, analytical, and problem-solving skills to successfully navigate the complexities of change management. They may be internal employees or external consultants hired specifically to facilitate change.
In a business coaching context, change agents might be employed to help a company implement a major shift in strategy or adopt new technologies or processes. For example, a change agent might work with a manufacturing firm to implement lean manufacturing techniques, or help a retail company transition to an e-commerce model. Change agents can provide the necessary expertise and guidance to ensure that the change is successful, and can help to minimize disruption and resistance from employees.