Cast a wider net

A business term used to describe the process of expanding the reach of a product, service, or marketing strategy to include a larger or more diverse audience. This can involve targeting new markets, customer segments, or geographic regions, or creating more inclusive marketing messages and materials that resonate with a broader range of people. The aim is to increase visibility, sales, and brand awareness, while also creating opportunities for growth and innovation. However, casting a wider net also requires careful planning, research, and execution to ensure that resources are used effectively and efficiently.

In the context of business coaching, “casting a wider net” could refer to expanding one’s target audience or customer base. For example, a coach may advise a client to explore new marketing channels or consider offering additional products or services that appeal to a broader range of customers, in order to increase their reach and attract a more diverse clientele.

Cast a wider net DEFINITION:

1.Expand one's reach or search to a broader audience or market. 2.Expanding the reach of a product, service, or marketing strategy to include a larger or more diverse audience.

Cast a wider net QUOTE:

1."Cast a wider net - because there are plenty of fish in the sea, and some of them might like your product." 2."Cast a wider net, because sometimes the fish are hiding in the kelp forest and you need to go deeper."