Bundling
Refers to the practice of offering several products or services together as a package deal. Bundling is a common strategy for businesses looking to increase revenue and provide added value for customers. By offering complementary products or services together, customers are more likely to purchase the bundled package and perceive it as a better deal. Bundling can also help businesses increase customer loyalty and differentiate themselves from competitors by providing unique and tailored offerings. A coach can guide a business through the process of bundling, including product selection, pricing, and marketing.
A coach may advise a client who offers consulting services to bundle them with training sessions or additional resources for a discounted price. This would provide added value for the client’s customers and increase revenue for the business. The coach can guide the client in determining which products or services to bundle, how to price them, and how to market the package deal effectively.
Bundling DEFINITION:
Bundling QUOTE:
1."I'm not a bundler, I'm a wrapper. I put a bow on it and call it a package deal." 2."Bundling: because sometimes two (or more) heads are better than one."