Banner year
Refers to a year in which a company or organization has experienced exceptional success, often marked by significant growth, profits, or achievements. It is typically a year that exceeds expectations and sets a new standard of performance for the company or industry. Companies that have a “banner year” are often able to capitalize on their success by expanding into new markets, investing in new products or services, or increasing their market share.
A business coach might work with a client who is struggling to achieve their business goals. The coach might encourage the client to set ambitious targets and develop a clear strategy for achieving them. If the client is successful and achieves a significant milestone, such as doubling their revenue or launching a new product line, the coach might celebrate with them and recognize it as a “banner year” for the business. The coach might also help the client to build on their success and capitalize on the momentum to drive further growth and success in the future.