Authentic
Refers to being genuine, transparent, and true to oneself or one’s brand. An authentic business operates with integrity and honesty, and its leaders and employees strive to build relationships based on trust and respect. Authenticity can be reflected in a company’s values, culture, and communication with customers and stakeholders. Authenticity is becoming increasingly important in the business world, as consumers are looking for brands that align with their values and are perceived as honest and trustworthy.
In business coaching, authenticity is essential for building trust and rapport with clients. Coaches must be genuine and transparent, sharing their expertise and feedback openly and honestly, while also being respectful and supportive of their clients’ needs and goals. Authenticity also means being true to oneself, and coaches must be clear about their values, beliefs, and approach to coaching to ensure a good fit with their clients. By fostering an authentic coaching relationship, coaches can help their clients achieve meaningful personal and professional growth.
Authentic DEFINITION:
Authentic QUOTE:
1. "Be yourself, everyone else is already taken - and in business, being authentic is just good business." 2. "Being authentic in business is like being a unicorn in a field of horses - rare, but magical."