Upsell
Upsell refers to the practice of encouraging a customer to purchase a higher-priced or more premium product or service than the one they originally intended to buy. This can be achieved by suggesting add-ons or upgrades that enhance the value of the initial purchase, or by recommending a more advanced version of the product or service. Upselling is a common sales technique used by businesses to increase revenue and customer satisfaction by offering more comprehensive or desirable options to their customers.
A business coach might use upselling tactics by offering additional coaching sessions or specialized workshops to their clients. For instance, if a client is interested in improving their leadership skills, the coach might offer a package that includes additional sessions on executive leadership or one-on-one coaching with a senior executive. By offering these additional services, the coach can increase the value of their coaching package and help their clients achieve their goals more effectively.