Monetize
Make money from a product or activity. https://getsling.com/blog/business-terms/
Refers to the process of turning a product, service, or idea into a revenue-generating asset. This involves finding ways to generate income from something that was previously not generating revenue. Monetization can take various forms, such as charging for a previously free service, implementing a subscription model, or incorporating advertising. The goal of monetizing is to generate sustainable revenue streams and increase profitability for a business, organization, or individual.
An example of monetizing in business coaching could be offering online courses or webinars to a wider audience to generate additional income streams. A business coach may record their coaching sessions, package them into a course or webinar series, and sell access to the content at a premium price. This monetizes the coach’s expertise and knowledge, while also providing a value-added service to a wider audience beyond their current coaching clients.