MOFU
Middle Of The Funnel — refers to the middle stages of the sales funnel, where your business positions itself as the solution to the consumer’s problem. https://getsling.com/blog/business-terms/
The business term “MOFU” stands for “Middle Of The Funnel” and refers to the stage of the sales and marketing funnel where prospects have shown some interest in a product or service and are considering making a purchase. At this stage, the focus is on nurturing the prospect’s interest and moving them toward a purchase decision. MOFU activities may include targeted content marketing, lead nurturing campaigns, and personalized communications aimed at addressing the prospect’s specific needs and concerns. The goal is to build a relationship with the prospect and position the product or service as the best solution to their problem or challenge.
MOFU stands for Middle of Funnel which refers to the stage in the customer journey where they have shown interest in a product or service but have not yet made a purchase decision. A business coach might advise their client to create targeted content such as case studies or free trials to help move prospects through the MOFU and towards a purchase decision. For example, a coach might recommend creating an e-book that addresses common questions and concerns that prospects have during this stage, as a way to provide value and build trust.
MOFU DEFINITION:
MOFU QUOTE:
1."MOFU: Where customers are like hesitant cats, and marketers are like hopeful cat owners." 2."In MOFU we trust: because sometimes you need a little faith to nudge customers from browsing to buying."