Marketing
The action or business of promoting and selling products or services. https://getsling.com/blog/business-terms/
Refers to the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It involves a range of activities such as market research, product development, pricing, promotion, and distribution, all aimed at satisfying customer needs and achieving business objectives. Effective marketing helps businesses build brand awareness, attract and retain customers, increase sales and revenue, and stay competitive in their respective markets.
A business coach might work with a small business owner who is looking to increase their customer base. The coach might recommend a marketing strategy that includes developing a strong online presence through social media platforms and a business website. The coach might also recommend creating targeted advertising campaigns and running promotions to attract new customers. By implementing a marketing plan, the small business owner can raise brand awareness, build customer loyalty, and increase sales, leading to long-term success. The coach can offer guidance on the best marketing practices, and help the owner track and evaluate the effectiveness of their marketing efforts.