Manage The Optics
Move the facts around in your favor. https://getsling.com/blog/business-terms/
Refers to the practice of shaping how a company, individual or product is perceived by the public or stakeholders. It involves carefully crafting and controlling messaging, image, and perception to create a positive impression and reputation. This includes managing public relations, marketing, branding, and social media presence to ensure that they align with the desired image and values of the organization or individual. Effective management of optics can help build trust and credibility, attract new customers or followers, and mitigate potential reputational risks.
Let’s say a business coach is working with a struggling startup that has recently laid off several employees due to financial difficulties. To manage the optics of this situation, the coach might advise the startup’s leadership team to communicate the layoffs in a transparent and compassionate way to both remaining employees and external stakeholders, such as investors and customers. The coach might also suggest highlighting the positive steps the company is taking to address its financial challenges, such as implementing cost-saving measures and focusing on core business objectives. By managing the optics of the layoffs in this way, the coach can help the startup maintain its reputation and build trust with key stakeholders during a difficult time.
Manage The Optics DEFINITION:
Manage The Optics QUOTE:
1."If you can't manage the optics, at least wear some stylish glasses." 2."Managing optics is like taking care of a houseplant. Ignore it for too long, and it's game over."