Incentivize
Provide an incentive (a motivation) for using a product or service. https://getsling.com/blog/business-terms/
The act of offering incentives or rewards to encourage a desired behavior or action from employees, customers, or other stakeholders. These incentives can take many forms, such as bonuses, promotions, discounts, or recognition. The goal of incentivizing is to motivate individuals to take specific actions that will benefit the organization or achieve specific goals. By offering rewards or incentives, businesses can increase employee productivity, customer loyalty, and overall performance, which can ultimately drive growth and success.
An example of incentivizing in business coaching could be offering a bonus or promotion to employees who successfully implement the skills and strategies learned through coaching. For instance, a business coach may work with a team to improve their customer service skills and offer a bonus to the team members who receive the most positive customer feedback. This incentivizes the team to apply their coaching and improve their performance, leading to better results for the organization.