Ideation
The process of generating and developing new ideas or concepts for products, services, or solutions in a business setting. It involves brainstorming, researching, and evaluating different ideas to identify those that have the most potential for success. Ideation is often used in the early stages of the product development process, where teams work together to generate a wide range of ideas and then refine them based on factors such as feasibility, market demand, and competitive landscape. Effective ideation requires creativity, critical thinking, and collaboration among team members.
In business coaching, a coach might use ideation to help a client develop a new product or service offering. They might facilitate brainstorming sessions with the client’s team to generate creative ideas, analyze market trends to identify potential gaps, or conduct customer research to understand unmet needs. By engaging in the ideation process, the coach and client can collaborate to generate new and innovative concepts, refine their ideas based on feedback, and ultimately bring a successful new offering to market.
Ideation DEFINITION:
Ideation QUOTE:
1."Ideation: when brainstorming gets fancy and starts wearing a tuxedo." 2."Ideation: because sometimes the best ideas come when you're staring into the void, hoping it stares back."