Gross
Gross refers to the total amount or quantity BEFORE deductions or expenses. https://getsling.com/blog/business-terms/
Refers to the total amount of revenue generated by a company before accounting for any expenses or deductions. Gross revenue is a key performance indicator and is used to calculate other important metrics such as gross profit margin and gross income. Gross revenue is important for businesses to understand in order to assess their overall financial health, and to make strategic decisions regarding pricing, marketing, and growth.
An example of “gross” in business coaching could be the total revenue generated by a coach’s services before any expenses or taxes are deducted. For instance, if a coach charges $100 per hour-long session and has 20 clients in a month who each meet 4 times per month, their gross revenue for the month would be $8,000. This number is important for the coach to understand in order to calculate their gross profit margin and to make strategic pricing decisions for their services.