Flogging a dead horse
“Flogging a dead horse” is an idiom that means to continue pursuing a particular goal or course of action even though it is no longer productive or useful. It is often used in a business context to describe a situation where someone is persistently trying to achieve something that is no longer possible or relevant. This can result in wasted time, effort, and resources, and can also harm team morale and overall business success. In order to avoid “flogging a dead horse,” it is important for businesses to regularly reassess their goals and strategies to ensure that they are still viable and effective.
An example of “flogging a dead horse” in business coaching could be when a client is investing resources in a failing project or business strategy despite evidence of its inefficacy. Business coaching can help clients recognize when they are flogging a dead horse, and pivot towards more productive and viable alternatives. Coaching can also support clients in developing a growth mindset and embracing failure as an opportunity for learning and improvement, rather than a defeat.