Downsell
Refers to a sales strategy in which the seller suggests a lower-priced or scaled-back version of a product or service to a potential customer who has shown interest in a higher-priced option. The goal is to still make a sale while offering an option that is more affordable or suitable for the customer’s needs. Downselling is commonly used when a potential customer expresses hesitation or is unable to afford the original offer, and can help to build trust and goodwill by showing that the seller has the customer’s best interests in mind.
Downselling is a sales technique used in business coaching to offer a lower-priced or lower-featured product or service to a customer who may not be ready to purchase the original product or service. Business coaches may use down selling to help clients close sales and retain customers who may have otherwise left empty-handed. By offering a more affordable or more suitable option, clients can increase their sales and customer satisfaction, and build long-term relationships with their customers.