Demographics
Demographics are data points that apply to your target market, such as age, sex, income, and family status. https://getsling.com/blog/business-terms/
Refers to statistical data that describes the characteristics of a population, such as age, gender, income, education, occupation, and location. In business, demographics are often used to segment markets and target specific groups of consumers or customers. By understanding the demographics of a particular market or customer segment, businesses can tailor their products, services, marketing strategies, and communication channels to better meet the needs and preferences of their target audience. Demographic data is often obtained through surveys, government records, and other sources, and is a key factor in market research, product development, and sales planning.
A business coach may use demographic data to help their clients identify and better understand their target market. For example, they may analyze factors such as age, gender, income, education level, and location to develop customer personas and tailor marketing and sales strategies. By understanding the demographics of their target market, clients can make more informed decisions and develop products or services that better meet the needs and preferences of their customers.
Demographics DEFINITION:
Demographics QUOTE:
1."Demographics: because knowing your audience's age, gender, and interests is better than guessing."2."Demographics: because nothing says 'I understand my customers' like a spreadsheet full of numbers and graphs."