Corporate values
Refer to the guiding principles and beliefs that shape the culture and behavior of an organization. They define what the company stands for, how it operates, and what it values. Corporate values may include ethical standards, customer focus, teamwork, innovation, and social responsibility. They are typically communicated to employees, customers, and other stakeholders through mission statements, company policies, and other forms of messaging. Corporate values play a critical role in shaping the identity and reputation of a company and can impact employee motivation, customer loyalty, and business performance.
In the context of business coaching, a coach might work with a client to identify and clarify their Corporate Values, and then help them integrate these values into their day-to-day operations. This could involve developing training programs to reinforce the values, aligning performance metrics with the values, or creating a communication plan to ensure that employees and stakeholders understand and support the values. By living up to their Corporate Values, a company can build trust and loyalty with customers and employees alike.