Conversion Rate
Percentage of people who take a desired action (usually on your website). https://getsling.com/blog/business-terms/
Refers to a a key metric in digital marketing that measures the percentage of website visitors who complete a specific action, such as making a purchase, filling out a form, or subscribing to a newsletter. It is calculated by dividing the number of conversions by the total number of website visitors and multiplying by 100. A high conversion rate indicates that the website or landing page is effectively engaging visitors and persuading them to take the desired action. Conversion rate optimization involves testing and optimizing different elements of the website or landing page to improve conversion rates and ultimately drive more revenue.
In the context of business coaching, a coach might work with a client to improve their website’s Conversion Rate by optimizing the design, messaging, and calls to action. By increasing the number of visitors who take a desired action, the client can generate more leads and sales, ultimately driving business growth.